Privacy policy

At Cellvue, we respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit Cellvue.com, place an order, contact us or otherwise interact with our services.

This Privacy Policy is designed to comply with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), to the extent they apply to our business.

1. About Us

Cellvue is operated by:

ECOMVA LTD
Company Number: 17080139
Registered address: 27 Swanton Road, Dereham, Norfolk NR19 2HH, United Kingdom

Email: support@cellvue.com
Phone: +61 468 147 257

2. Personal Information We Collect

Depending on how you interact with Cellvue, we may collect information including:

• Name and contact details

• Billing and delivery address

• Email address and phone number

• Order and purchase information

• Payment and transaction information

• Returns, refunds and customer service information

• Communications you have with us

• IP address, browser and device information

• Website usage, cookie and similar tracking information

We only collect personal information that is reasonably necessary for our business activities or otherwise permitted by applicable law.

We do not generally seek to collect sensitive information. If sensitive information is provided to us, we will handle it in accordance with applicable privacy laws.

3. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, contact us or otherwise interact with Cellvue.

• Automatically when you use our website through cookies, pixels, analytics and similar technologies

• From service providers involved in processing payments, fulfilling orders, delivering products and providing other services.

• From other sources where permitted by applicable law.

Where required, we will provide appropriate information about the collection of your personal information at or before the time it is collected.

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders

• Process payments and refunds

• Arrange shipping and provide tracking information

• Provide customer support

• Process returns and exchanges

• Communicate with you about your orders

• Operate and improve our website and services

• Detect and prevent fraud, misuse or unlawful activity

• Analyse website usage and performance

• Send marketing communications where permitted

• Measure advertising and marketing performance

• Comply with legal and regulatory requirements

• Protect our rights, customers and business

We will not use or disclose your personal information for purposes that are unrelated to our business activities unless permitted or required by law.

5. Cookies, Analytics and Advertising

Cellvue may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, analyse website traffic, measure conversions and support advertising and remarketing.

Depending on your settings and applicable requirements, these technologies may collect information such as your IP address, device information, browser information and interactions with our website.

You may manage or disable certain cookies through your browser or available cookie settings. Disabling some cookies may affect website functionality.

The following providers are currently used on our website and may set cookies or receive usage data: Shopify (e-commerce platform, storefront, checkout and payment processing), Pandectes GDPR Compliance (cookie banner and consent records) and ParcelWill / ParcelPanel (order tracking). A full description of the categories of cookies we use, and how to change your choices, is set out in our Cookie Policy.

6. Marketing Communications

Where permitted by law, we may send promotional emails, SMS messages or other marketing communications about our products, offers and services.

We will comply with applicable Australian direct marketing and spam requirements. Commercial electronic messages generally require appropriate consent, must identify the sender and must provide an easy way to unsubscribe.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the message or by contacting us at support@cellvue.com.

Unsubscribing from marketing communications will not prevent us from sending important transactional or service-related messages, such as order confirmations, delivery updates or information relating to your purchase.

7. Sharing Your Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services.

These may include:

• Shopify and website technology providers

• Payment processors

• Shipping and delivery providers

• Customer service providers

• Analytics and advertising providers

• IT, security and fraud-prevention providers

• Professional advisers

• Government authorities, regulators or law enforcement where required or permitted by law

We do not sell your personal information as a standalone product.

8. Overseas Disclosure

Some of our service providers may be located outside Australia. As a result, your personal information may be stored, processed or accessed overseas.

Depending on the services we use, these countries may include the United Kingdom, United States and other countries where our service providers operate.

Where applicable, we take reasonable steps to ensure that overseas recipients handle personal information consistently with applicable Australian privacy requirements.

9. Security and Data Retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no electronic storage or transmission system can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain business and transaction records, comply with legal requirements, resolve disputes and prevent fraud.

When personal information is no longer required and we are not legally required to retain it, we will take reasonable steps to securely destroy or de-identify it.

10. Data Breaches

If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with applicable Australian privacy laws.

Where a breach is subject to the Notifiable Data Breaches scheme and is likely to result in serious harm, we will take the required steps to notify affected individuals and the relevant authority.

11. Access and Correction

You may request access to personal information we hold about you and may ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, please contact us using the details below.

We may need to verify your identity before providing access to or changing personal information.

We will handle access and correction requests in accordance with applicable Australian privacy requirements.

12. Anonymity and Pseudonymity

Where reasonably practicable, you may interact with us without identifying yourself or by using a pseudonym.

However, this may not be possible where identification is necessary to process an order, provide customer support, process a refund or otherwise provide a service you have requested.

13. Privacy Complaints

If you have a concern about how we have handled your personal information, please contact us first so that we can investigate and attempt to resolve the matter.

Email: support@cellvue.com
Phone: +61 468 147 257

We take privacy complaints seriously and aim to respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner (OAIC) regarding your complaint.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable laws.

The latest version will always be available on Cellvue.com.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

ECOMVA LTD
Company Number: 17080139
Registered address: 27 Swanton Road, Dereham, Norfolk NR19 2HH, United Kingdom

Email: support@cellvue.com
Phone: +61 468 147 257
Customer service hours: Monday to Friday, 9:00 AM - 6:00 PM (Sydney Time). Saturday and Sunday: closed.

We aim to respond to enquiries within one business day.

Last updated: 18 August 2026